USC News

Welcome to USC's News Room

USC Meets Delta Tribe

Delta Tribe Delta Tribe Logo

Delta Tribe is a contemporary womens apparel brand founded by like-minded creatives in the heart of Soho, London. We caught up with the team to get the latest on their new season range available at USC.
Hey, this season has been pretty crazy! Our ladies range has really taken off and we have been designing like mad for summer. We have a pretty fast turnaround over here, which is great because it means we are constantly researching and designing new collections.

Q. What are the key features you base your prints around?
Well our influences change per season, trends are important but we like to inject our own style and personality into what we do. In the past we have used a lot of comic and cartoon imagery and that really works in summer, but it’s hard to say what will influence us next! Working in Soho is great because there is so much happening. Usually we will get inspiration from something random like a gig or an exhibition we have been to and just run with it.

Jade Thirlwall

Jade Thirlwall in the Riot tee

Rita Ora
Rita Ora in the Strong tee

Stooshe in the Strong tee

Q. We’ve spotted the likes of Jade Thirlwall, Rita Ora and the Stooshe girls all wearing your tees recently - you must be pretty excited about that! If you could choose anyone (ever) to wear one of your prints – who would it be?
Honestly, it blows our minds that they have worn our designs! It is a really surreal moment to see someone like that in something you designed. They are all incredibly talented and such great role models, I don’t know if we could pick anyone better! We still get excited spotting someone on the street in Delta Tribe so anyone else is just a bonus!

Q. What makes Delta Tribe tees stand out from the crowd?
We don’t take ourselves too seriously, and we like to reflect that in the gear. We like to keep our designs quirky and inject a bit of humour into them. That and the bright colourful graphics! They aren’t exactly for wallflowers!

Q. If you could sum up the Delta Tribe ethos in five words what would they be?
Always live in the moment!

Our full range of Delta Tribe womens tees and sweaters are now available online. Shop our full range here>>>