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USC Meets CAT Footwear

Ciaran from CAT CAT Logo

Founded from the Industrial sector, CAT Footwear has transformed the rugged industrial boot to the lifestyle market. We caught up with CAT’s UK Marketing Manager Ciaran to get the latest on their new season collection.
Q1. Hey Ciaran! Thanks for taking the time out to chat with us. Could you start by telling us some more about the heritage of CAT and how it all started?
Hi yes of course, thanks for having me. CAT’s home lies within the industrial sector, it was a product made to perform under extreme conditions with Toughness, Durability and Manoeuvrable, inherent to the industrial environment they were built to work in. Over 20 years ago, CAT Footwear transformed the rugged industrial boot to the lifestyle market. The Colorado being at the forefront of this campaign, it has been seen in over 100 different colour ways and materials but the foundation and heritage of the boot has remained the same and unchanged.

Q2. What’s it like working for CAT?
Its great working for CAT, it’s such a well loved and respected brand. I like the ruggedness of the product it’s a classic style, even though it will evolve and adapt to fashions the essence of its nature will stay the same. That’s one of the reasons why I love working for a brand with a such a strong heritage, it gives you a lot of leverage in campaigns especially with the OTI customer base . The CAT range is made up of eight categories, this makes it relatable to a wide customer base, which means my job is constantly evolving to meet the demands of CAT’s audience.

Q3. What’s your favourite part of the job?
My favourite part of my job is that it changes on a daily basis, I never know what a day is going to be like, it changes all the time. My role evolves as the brand does, and its constantly challenging which I enjoy.

Q4. We can’t wait to receive more styles this month to add to our AW13 collection! What’s this seasons must have style, and why?
AW 13 for CAT men’s is all about the Colorado in Sundance and Black- it’s a great classic to any wardrobe and is very on trend for this season. It’s a classic style with an urban edge, perfect with denim and winter weather! For ladies the Mauree is the product for AW13 its comfortable and versatile and has a suede/ full grain leather upper. Its a great casual boot with a military edge- making it bang on trend for this season.

Q5. CAT has a wide celebrity following, we’ve noticed the likes of Jessie J & Cara Delevingne wearing your footwear, that’s got to be pretty exciting?!
Yes its really exciting to see celebrities wearing our product, CAT has received a considerable amount of brand heat over the past year and celebrities have raised the profile of that. Although CAT doesn’t rely upon this kind of endorsement, it’s great to see celebrities wearing the product out of choice and because of their love for the brand.

Q6. Go on, tell us… how many pairs of boots do you own?
I have to admit I own a lot of CAT boots, probably around 50pairs. What can I say... They are great boots!


Shop our full collection of CAT Boots online at USC.co.uk