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Throwback Thursday 90s Trends


The love of all things 90s is going no-where for Summer 2014 – the images of festival goers at Coachella showed that we’re still obsessed with re -visiting our childhood favourites and finding a place for them in our grown-up wardrobes! So forget your modern fashion icons for a moment and start thinking what would Cher Horowitz, Kelly Kapowski & Sabrina the Teenage Witch do?

Scrunchies?! As if! – no really, they’re back… and we’re kinda loving it. Jazz up your top knot like J-lo with a bright printed version, if you want it to look modern keep your hair frizz free and sleek. However, if you want to brave a true 90s revival, go for a half up, half down ponytail with plenty of back-combing and texturising spray.

Whether it was a fresh faced Kate Moss in see-through silver or Baby Spice in candy colours – the cami dress was a staple for 90s fashion icons. Go grunge by pairing our motel cami dresses with a pair of chunky boots or give it a 2014 vibe by wearing holographic sandals with the marble print Uncut Cami Dress. Don’t forget to team it with one of this seasons style stars, the kimono jacket.

The fashion icons of the 90s were not afraid of experimenting with a little denim; dungarees, acid wash, double denim and mom jeans were the styles to be seen in. We’re going to be channelling the golden era of grunge this summer with some fearless ripped jeans. If you're comfortable taking a pair of scissors and a cheese grater to your denims then by all means DIY a pair, if not, check out our selection of ripped jeans.

Spice up your life! The shoes your mum wouldn’t get you for school are back in - and this time your old enough to buy your own pair. Try teaming some flatform sneakers with a pair of denim cut-offs and the Essentials 90s crop top. If you want to live your childhood dream of being in a 90s girlband – take a look at new footwear brand YRU.

If you decide to take a step back in time with some 90s revival looks, make sure to take a selfie and tag us
@uscfashion on Instagram. Check out the latest trends in our new arrivals, this week we’re loving the bejewelled clutches & iphone cases from Skinny Dip.