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The New Denim Lookbook



Since USC is the home of destination denim, the UK’s best selection of premium branded jeans – we like to think we know a thing or two about the latest styles and how to fit them into your wardrobe! With new pieces from your favourite brands touching down every week it’s time to take a good look at your current collection and have a think about updating your denim style for the new season. We’ve matched some of our favourite arrivals to our current denim wish-list to show you how we’re wearing the trends this Summer.




Glamorous Scuba Sweater £26
Pepe Jeans Jaimee Womens Boyfriend Jeans £95.00
Rock and Rags by Firetrap Cat Eye Sunglasses £10.00
Mi Pac Ostrich Backpack £39.99
Converse AS Glam Hi Trainers £65.00

Rock and Rags by Firetrap You Can’t Sit Top £18.00
Glamorous Skinny Womens Jeans £29.00
Rock and Rags by Firetrap Revo Aviator Sunglasses £10.00
Uncut Perforated Backpack £22.00
Rock and Rags by Firetrap Lucky Sandals £25.00

Love Frill Crop Top £28.00
Noisy May Lucy Superslim £35.00
Firetrap Blackseal Rizzo Sunglasses £15.00
Skinny Dip Wooden Jewel Clutch Bag £40.00
Rock and Rags by Firetrap Point Toe Pumps £20.00




Divine Trash Crotch Watch T Shirt £30.00
Versace Jeans Colour Slim Mens Jeans £120.00
Soviet Aviator Mask Sunglasses £10.00
Converse Legacy Duffle Bag £25.00
Android Homme Propulsion Hi 1.5 Trainers £85.00

Boxfresh Lonk Stika T Shirt £22.00
G Star Arc 3D Slim Mens Jeans £110.00
Soviet Wayfarer Sunglasses £10.00
Vans Old Skool Logo Backpack £30.00
Etnies Barge Trainers £50.00

Vans Core Zip Hoodie £55.00
Diesel Sleekner 826Z Skinny Mens Jeans £110.00
Soviet Wayfarer Sunglasses £10.00
Mi Pac Tonal Backpack £21.00
Lacoste Light Trainers £65.00


To keep up to date with the latest arrivals, check out our New in pages. We post new products and the latest shots from behind the scenes on our Instagram account – follow us @uscfashion !