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Pitti Uomo A/W 14

A few members of our buying team had the pleasure of jetting of to Florence last week to spend some time eyeing up the new menswear collections for AW 14 at Pitti Uomo; it’s hard being fabulous!

The well established trade show is a must for any retailer looking to keep their menswear offering on point. With 1050 exhibitors & 25,000 buyers from all over the world, the city of Florence is taken over for 4 days by a horde of the world’s most stylish men! Understandably the event has become a destination for street style photographers, countless snaps are taken of the fashion elite – and those who just like to push the boundaries!

Check out these two Pitti Peacocks! I don’t see that jacket landing in USC any time soon, but we do admire his fearless use of colour. Also, can you ever really not be impressed by a guy pulling off a fedora?

Another style star was definitely Mr. Nick Wooster, creative director of JCPenney menswear and all round silver fox! That suit jacket has some serious fashion points & we also wouldn’t mind borrowing those sunglasses.

For the brands it’s all about attracting attention with innovative new season lines and amazing displays, when surrounded by so much talent you really have to bring your A game! Brands create eye catching installations around their stand to reflect their personality.

On a slightly darker note, the team were walking past a barber shop in Florence and spotted this sign – check out the top left, that child is NOT happy.

Shop our latest menswear new arrivals to keep on top of your game at all times.