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Menswear Edit - The Big Double Denim Debate

Double denim is a fashion risk most designers would never take.
Normally reserved for country stars, on screen cowboys and worn by your Dad in the 90s, it’s proven to be a look that even the most meticulous dressers can fail to pull off. With retro acid wash jeans, western inspired jackets & versatile denim shirts all making key appearances this season, we’ve shortlisted some essential Do’s and Don’ts to keep you right when daring to double up.

Rule #1 - Don't Match Washes
Unless your aim is to recreate Justin & Britney’s matching denim get-up from the 2001 AMA’s, stick to a contrast in colour. Take inspiration from our new season Levi’s collection and opt for a dark or raw wash for your jeans combined with a paler shirt or jacket for a balanced, well constructed look.

Rule #2 - Don't Wear Cowboy Boots
When it comes to footwear to match your double denim, being too bold could have a massive impact on your outfit. Choose classic hiker and military styles over embellished cowboy boots. Style with a turned up hem to show some detailing and compliment the fit of your jeans.

Rule #3 - Do Choose Slim Styles
Unfortunately it’s true. No one wants to see your underwear that much. Avoid baggy, unflattering styles and choose slim, straight and tapered jeans instead. Take the time to visit our in-store denim specialists who will help you in selecting the perfect fit from our leading denim brands.

Rule #4 - Do Accessorise Carefully
When completing your look, the less accessories the better. Choose one key accessory to tie your outfit together, ie a branded belt, a simple wrist cuff or a modest neck chain/scarf. Keep your outfit clean and classic by wearing a plain tee under your layers and avoid bold, garish prints.

Rule #5 - Do Invest in Denim That Will Last & Keep its Shape
Premium denim may be hard on your wallet, but it will last you years if looked after properly. Invest in hand crafted jeans from brands including G-Star, Diesel & Levis, who hand make their jeans during every stage from selecting the finest cotton strands to the finishing touches. Save 20% off selected new season styles from our leading brands for a limited time only, shop the range here. We also caught up with Diesel’s ‘Five Pocket Expert’ – James Mcdermott, read all about his maintenance tips to keep your denim in perfect condition.