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Firetrap #DeadlyDenim Campaign - Watch the Ad!

Just in time for Halloween last week, premium denim merchants Firetrap launched their spine chilling Deadly Denim campaign at USC! Inspired by the dark arts, the #DeadlyDenim range is designed for those who like to live on the darker side of life.

Luxe rinsed denim forms the core of our mens and womens ranges, and in addition they heavily feature gothic, ghostly prints & black separates along with a guest appearance from the iconic Firetrap mascot ‘Deadly’ the gnome.

Accompanying the latest clothing range comes the real star of the horror show – the #DeadlyDenim TV ad. The haunting minute long promo was shot using innovative ‘stop frame’ animation techniques to enhance the edgy, urban personality the Firetrap brand has possessed for over 23 years. Click below to watch the #DeadlyDenim trailer!

Click here to shop the Firetrap #DeadlyDenim collection.