The Boxfresh X Josh Stika ‘Fruit Cocktail’ collaboration has just landed at USC & we’re anticipating that this will be pretty high up on everyone’s payday agenda. The collaboration includes apparel and footwear styles which strongly reflect Josh’s love of graffiti onto some classic Boxfresh silhouettes.
Josh Stika is the London based illustrator that started out as an illegal street artist, before heading off to Central St. Martins; now he’s worked with a number of prestigious brands and produced this 8 piece collection with streetwear stalwarts, Boxfresh. We think the collaborations success lies in the connection between Josh & the brand – when he left school at 17, he started working in their flagship store in Covent Garden and described his time there as finding “a new home".
“Boxfresh is genuinely about streetwear culture and everything that goes with it", says Stika. “The brand has always been on point with current fashion trends, music/musicians, artists and relevant urban culture…"
Check out the current Boxfresh range at USC.co.uk