USC News

Welcome to USC's News Room

Barça wears Replay

The Italian company Fashion Box, which boasts a series of top quality denim clothes lines under the names of Replay, Replay & Sons, We Are Replay and Red Seal,- has signed a deal with the FC Barcelona as the official sponsor of clothing and footwear for the first team and the rest of the Club’s sportsmen and women. The agreement is for four years.

Replay will create both an official clothing and a “smart casual" line for the first team. The deal between the Italian company and Barça – who are famous for their singularly attractive style of play, represents a pioneering commitment to innovation. Replay will invent a new way to use denim, where the traditional jeans concept embraces the realm of fine tailoring. The famous indigo fabric will, for the FC Barcelona athletes, become a deluxe textile creating a unique and exclusive superlight suit.

Fashion Box CEO, Matteo Sinigaglia, commented: “We are more than thrilled with this alliance. Both Replay and FC Barcelona make the maximum effort to get excellence in their respective fields and Barça are not just a partner for us, they are also a great source of inspiration. This is the first time that a denim company have moved into the world of football. We are certain that the product we are developing for them will surprise the whole world".

FC Barcelona’s General Director, Antoni Rossich, also expressed his satisfaction with the deal: “ Fashion Box is a leading company in its sector and Replay is a well-known prestigious brand, which like our teams, boasts its own unique personality. Its products are fresh, dynamic and young and have a style which we feel clearly identified with. We also share a clear commitment to the global market - in our case with our fans and in theirs with their clients throughout the world".

Shared international commitment
Fashion Box, which was founded in 1981, has its HQ in Asolo (Treviso), but currently sells to over 50 countries all over the world - in Europe, the Middle East, Asia, America and Africa . The company has its own chain of 200 independent shops and a distribution network which covers more than 3,000 multi-brand selling points. Fashion Box exports approximately 85% of the total sales. The company promotes and markets casual wear, shoes and accessories for men, women and children under the brand names Replay, Replay & Sons, We are Replay and Red Seal.

One of the best teams of all time
FC Barcelona is considered one of the world’s most prestigious football clubs and its current first team is held by many to be amongst the best of all time. Founded in November 1899, the Club has 170,000 members, who are collectively its owners. Throughout its history, Barça have enjoyed plenty of success, in particular 4 Champions Leagues and 22 Spanish League titles. The Club is also known for its slogan “mes que un club" – more than a club - which reflects its social commitment, its Catalan identity, the wide range of sports it practices, a commitment to home grown players and a style of play based on attack and possession football.

Shop our current season Replay collection online here.