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Assistant Menswear Buyer Paddy Talks SS15 Denim


We caught up with our assistant menswear buyer Paddy to find out how he’ll be wearing
denim this season and who inspires his style.



Q. What’s your personal favourite denim style and why?
I like to wear jeans quite slim. This silhouette can cross over from accompanying a casual t shirt and trainers to
shoes and a blazer. Slim jeans with a stretch in the fabric are more comfortable.


Q. What brand gives the best quality if you’re on a spending budget?
Levi’s are always good. So reliable in terms of quality, only to be expected from a brand with such a rich heritage.
The washes and fits are easy to shop too. Once you know that a certain fit suits you it’s just a case of picking your wash.
I personally like the fit of the 511’s.

Q. Any tips for wearing denim this season?
Spring / Summer is a good opportunity to introduce a lighter wash to your wardrobe. White denim is a big trend this season
if you are feeling adventurous! Nip and roll the bottoms of a slim jean and wear with either trainers or loafers
for a stylish casual look.

Q. Do you wash or freeze your jeans?
I tend to machine wash my jeans as rarely as I possibly can. The denim loses a bit of its structure with every wash.
Sometimes just hanging them outside on the washing line for an hour or two can be enough to get rid of the smell of
the pub / barbeque / cigarettes etc.

Q. Who’s your ultimate denim style icon and why?
I like the way rapper Theophilus London wears denim. He is pretty loyal to the slimmer fit but isn’t afraid to mix
up the washes. He‘s good to follow in terms of style generally.



Shop our full mens denim edit here >>>